We Acquire. We Close. You Fulfill.
Furlan Systems funds and operates the customer acquisition and sales infrastructure for qualified service businesses. We deploy the capital, run the advertising, handle the follow-up and close the customer. Our operating partners deliver the work.
- Industries
- 15
- States covered
- 50
- Markets accepting
- 37
Acquisition Engine
Live pipeline- 01Capital DeployedWe fund the acquisition spend
- 02Demand GeneratedPaid channels and offers
- 03Leads CapturedCalls, forms, click-to-text
- 04Instant Follow-UpAI + human, seconds not hours
- 05Qualified & ClosedOur sales operation
- 06Handed to Operating PartnerYou fulfill the work
The Partnership Model
Two operators. One customer journey.
Furlan Systems owns everything that happens before the job. Operating partners own everything that happens after it is sold. Neither side pays for the other's weakness.
Furlan Systems provides
Capital, acquisition, technology, follow-up, sales and closing
- Acquisition capital and ad spend
- Offer development and positioning
- Paid advertising across channels
- Landing pages and lead capture
- AI-driven instant follow-up
- Lead qualification
- Phone sales and closing
- CRM, pipeline and attribution
Operating partners provide
Capacity, operations, fulfillment and customer experience
- Crews, trucks and capacity
- Scheduling and dispatch
- Service delivery and quality
- Customer experience on site
- Payment collection
- Licensing and insurance
- Warranty and follow-through
- Accurate revenue reporting
Acquire · Close · Fulfill
How a customer actually arrives
Most service businesses buy leads. We do not sell leads. We operate the entire path from a stranger seeing an ad to a scheduled, sold customer on your calendar.
We Acquire
We fund and run the advertising, build the offer and capture demand into a single pipeline. Acquisition cost sits on our side of the table, so the system has to work.
We Close
Every inquiry gets an immediate response, persistent follow-up and a real sales conversation. Scope, timeline and price are handled before anything reaches you.
You Fulfill
You receive sold, scheduled customers and do what you already do well: deliver the work, protect the experience, and collect payment.
The path, end to end
- 01
Offer built
- 02
Ads funded
- 03
Lead captured
- 04
Instant contact
- 05
Qualified
- 06
Closed
- 07
Scheduled
- 08
Fulfilled
Acquisition Platform
One engine, not a list of services
Each capability exists because the next one depends on it. Advertising without instant follow-up wastes spend. Follow-up without closing wastes conversations.
Paid Acquisition
Campaign structure, creative testing and budget allocation across paid channels.
Offer Development
The positioning and offer that makes demand respond.
Landing Pages
Purpose-built conversion pages, not generic website traffic.
Lead Capture
Forms, calls and click-to-text captured into one pipeline.
Instant Response
First contact in seconds, not hours.
AI Follow-Up
Persistent SMS and email sequencing until a decision is made.
Phone Sales
Live conversations handled by our sales operation.
Qualification
Scope, timeline, budget and fit confirmed before handoff.
Sales Closing
Pricing, objections and commitment handled end to end.
Customer Reactivation
Past inquiries and past customers re-engaged.
CRM & Pipeline
Every opportunity tracked through a single pipeline.
Revenue Attribution
Spend tied to closed and collected revenue.
Reporting & Optimization
Acquisition cost and margin reviewed on a fixed cadence.
Solutions
Dedicated systems behind every stage
Each part of the platform has its own operating standard, owner and measurement.
Acquisition
Customer Acquisition
The complete engine: demand creation, response, qualification, sales and attribution operated by Furlan Systems.
Acquisition
Paid Advertising
Campaign strategy, creative and budget deployment across paid channels — funded by Furlan Systems in selected partnerships.
Acquisition
Meta Ads
Creating demand for services buyers weren't actively searching for today.
Acquisition
Google Ads
Capturing active, high-intent demand where the decision is already being made.
Acquisition
Offer Development
Positioning, scope and price framing designed to create response in a real market.
Conversion
Landing Pages
Purpose-built conversion pages matched to the ad, the offer and the market.
Industries
Built around how customers actually buy
Buying behavior differs by trade. A roof replacement is not a same-day drain clog and a long-distance move is not a lawn contract. The acquisition model changes accordingly.
Moving Companies
Date-driven demand, heavy competition for the same inquiry, and a sale that is won on the first phone call.
Acquisition modelRoofing Companies
High ticket, long consideration windows, insurance complexity and a sale that requires real follow-up.
Acquisition modelHVAC Companies
Weather-driven emergency demand, replacement economics and maintenance agreements that compound.
Acquisition modelPlumbing Companies
Urgent, non-negotiable demand where answering the phone is most of the competitive advantage.
Acquisition modelElectrical Contractors
A mix of small urgent repairs and high-value panel, generator and EV projects that need real selling.
Acquisition modelRemodeling Companies
Long sales cycles, large tickets, design decisions and a pipeline that must be nurtured for months.
Acquisition modelTree Services
Storm-driven surges, risk-heavy scoping and quotes that are often won or lost on a photo.
Acquisition modelPainting Companies
Highly competitive, quote-heavy work where follow-up discipline separates the winners.
Acquisition modelLandscaping Companies
Recurring maintenance contracts plus high-ticket design and hardscape projects on separate timelines.
Acquisition modelNational Coverage
Territory by territory, not everywhere at once
We evaluate markets individually and work with a limited number of operating partners per market so acquisition spend is not competing with itself.
Birmingham
Alabama
Spring storm seasons produce sharp surges in roofing and tree work, so campaign pacing is built to expand quickly and then pull back.
Anchorage
Alaska
The building and exterior season is compressed, so demand generation is front-loaded and mechanical service carries the winter months.
Phoenix
Arizona
Summer heat events create concentrated HVAC emergency demand where answering speed decides the outcome; spend expands into those windows.
Little Rock
Arkansas
Severe spring weather drives roofing and tree demand spikes, while HVAC carries the humid summer.
Los Angeles
California
Traffic makes routing a first-class qualification rule here; a job twenty miles away can cost a half day. Territories are usually defined sub-metro.
Denver
Colorado
Hail events can generate months of roofing demand in a single afternoon, so acquisition capital and response capacity need to scale fast during storm windows.
Who Qualifies
We fund acquisition for operators who can already deliver
Acquisition does not fix a fulfillment problem, it exposes it. That is why partner selection comes before any capital is deployed.
What we look for
- Proven service delivery
- Existing customer demand
- Good reputation
- Strong fulfillment
- Available capacity
- Healthy unit economics
- Reliable scheduling
- Accurate revenue reporting
- Ability to handle additional customers
Getting Started
From application to live acquisition
- 01
Application
You tell us your market, trades, capacity and current volume. We confirm the basics of fulfillment and reputation.
- 02
Territory review
We evaluate the market, existing partner coverage and whether the unit economics support funded acquisition.
- 03
Partnership terms
Scope, service standards, reporting expectations and the commercial structure are agreed in writing.
- 04
System build
Offers, landing pages, tracking, CRM, follow-up sequences and sales scripts are built for your market and trade.
- 05
Launch
Acquisition spend goes live. Inquiries are answered immediately and worked through our sales operation.
- 06
Optimization
Acquisition cost, close rate, schedule adherence and completed revenue are reviewed on a fixed cadence.
Insights
How acquisition economics actually work
Customer Acquisition
What Is Customer Acquisition?
Customer acquisition is the complete process of turning a stranger into a paying customer: creating demand, capturing interest, responding, qualifying, selling and closing. It is broader than marketing and broader than lead generation, because it includes the sales work required to convert interest into revenue.
6 min read
Customer Acquisition
Customer Acquisition vs Lead Generation
Lead generation ends when someone submits a form or places a call. Customer acquisition ends when that person becomes a paying customer. The difference is the sales work in between — response, qualification, follow-up and closing — which is where most service businesses lose the majority of their opportunities.
5 min read
Performance Partnerships
What Is Performance-Based Customer Acquisition?
Performance-based customer acquisition is an arrangement where the acquisition partner's compensation is tied to results produced — customers acquired or revenue collected — rather than to a flat monthly fee. In some structures the acquisition partner also funds the advertising, taking on part of the risk.
6 min read
Performance Partnerships
How Revenue-Share Customer Acquisition Works
In a revenue-share acquisition partnership, one party funds and operates demand generation and sales while the other fulfills the work, and compensation is calculated from revenue that was actually completed and collected. The mechanics depend on accurate attribution and a shared definition of what counts.
7 min read
Acquisition Economics
What Is Customer Acquisition Cost?
Customer acquisition cost, or CAC, is the total cost of acquiring one paying customer. It includes advertising spend plus the cost of the sales work required to convert an inquiry. CAC is only meaningful when compared with the gross profit a customer produces.
5 min read
Acquisition Economics
How to Calculate Customer Acquisition Cost for a Service Business
Add all acquisition costs for a period — media spend, sales labor, tools and any acquisition fees — then divide by the number of customers who actually paid in that period. Compare the result to gross profit per customer to determine whether the acquisition is profitable.
6 min read
You already know how to do the work.
We fund and run the part that finds it.
Tell us your market, your trades and your available capacity. If the territory and the fit are right, we build and fund the acquisition system around your business.
For qualified service businesses and territories. Partnership structure varies.